Consumers are reading and using reviews, especially Google reviews, more than ever before. That’s why it’s so critical that your restaurant gets lots of reviews and high quality reviews at that.
According to a recent survey done by brightlocal.com(1) “More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020).”
With consumers being so enamered with reading reviews you simply have to get myriad of reviews to stay relevant in your market. Your competition knows this and uses local reviews to their advantage. Consequently, you absolutely need to have lots of good reviews.
Not having reviews or having poor reviews is almost a guarantee of disappointment when trying to get new customers to try your restaurant.
The quality of your reviews and your diligence in responding to your reviews is also paramount. Again referring to brightlocal.com recent survey, they report that 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
With new prospects being so diligent in using reviews as a selection criteria for trying new places you simply have to stay on top of responding to your customers feedback.
When a customer leaves you a review it’s the same to them as if they told you directly about their experience. Imagine that they told you something in your restaurant and you just didn’t respond. Of course that would not be acceptable. The same holds true for written reviews… you simply have to respond.
If you need help with getting more restaurant reviews, getting better reviews and responding to your reviews contact us at platr.co. We can get you set up for hands free success in a matter of just a few minutes.